Designing a successful website is a challenging affair with a myriad of solutions offered. Here we discuss some practical approaches to solving your web design problems.
Developing a website that is attractive and interactive enough for your target audience can be equated to assembling a jigsaw puzzle. One needs to put into considerations a million and one different moving pieces before putting it all together into a website. These different considerations come with challenges. The next time you are tasked with putting together a website, whether web design or cheap website hosting in India, consider employing these tips:
Pay Attention to the Speed
The saying time is money cannot be more befitting than in this scenario. With a generation characterized by instant gratification, your website needs to be able to give information in the shortest time possible. Since time is a factor that visitors look for when considering the suitability of a website, it is a factor considered when ranking a website in any search engine. While getting cheap website hosting in India ensure they offer plans that ensure your website can open up quickly when your visitors click on the website.
Pay Attention to Your Content
Content can make or break your site. Research has shown that users spend above 70% of their time on a website on the first couple of paras.
This means that your content needs to be concise yet engaging enough to keep the users on your site at the earliest possible interaction. You could achieve this by using catchy headlines, a simple and clear call to action, and visuals.
Hick Had A Point
Ever heard of the Hick’s Law? No? Well, it basically states that one is likely to delay the decision-making process if faced with a multitude of options to choose from. What does this have to do with web design you wonder?
When users visit your site and are bombarded with options of what to do next or points of focus then your possibilities of conversions dwindle. Consider sticking to one call to action for your site. If your site has more than one page then figure out the main message you want to pass across per page and stick to it.
Focus and Consolidate Information
Ever visited a web page that has you clicking pages and, or slides before you finally get to the very thing that took you to that page to begin with? While the tradition has been to utilize, carousels, sidebars, sliders, and other click related interactions, research now shows this to be an ineffective tradition.
Findings from research point to the fact that conversions are more likely to happen when users scroll to find information rather than clicking. Scrolling unlike relying on clicking allows web designers to fit into one page as much information as possible for their users’ edification.
Guide Your Audience
The simplest way to get people to pay attention to the things you want them to is to subtly guide them there. Consider placing images of people looking at a particular subject matter on your website. The human mind will automatically look to see what the person on the site is looking at.
Subtly nudging your users might not always work. In this case, consider the direct approach — good old arrows. Studies have pitted both methods of guiding users against each other and have found the direct approach to reap more fruits.
Web design is a challenging task that needs one to marry both the art and science to achieve the desired effect. These tips help you do just that.